What is NASB?

Carlisle initiated the North American Service Benchmark (NASB) in 2008 to gather leading motor vehicle manufacturers for service operations benchmarking. This annual event provides an opportunity for automotive OEMs to come together and share their ideas, successes, and challenges across organizations. The aim of the conference is to help strengthen the automotive service industry as a whole by fostering collaboration and sharing best practices. The conference is a two-day event that is designed to provide attendees with a wealth of knowledge, insights and opportunities to connect with peers and industry leaders. The NASB Conference is an ideal platform for automotive OEMs to discover new ways to improve their service operations, stay current on industry trends and gain valuable insights into the latest industry best practices.


NASB Conference 

This year, the North American Service Benchmark Conference is planned for May 22-24, 2023 in Charlotte, North Carolina. 

We're excited to announce that for the first time this year, we are inviting non-automotive OEMs to participate in NASB! This specialized offering is tailored to jumpstart service benchmarking in industries such as powersports, construction, agriculture, and more.

Again this year, we will be holding a hybrid conference. This will allow anyone who is unable to travel to the conference to attend digitally through Zoom Webinars. 

In effort to promote sustainability, pens and paper will not be provided at the conference. We encourage attendees to bring their own writing materials or utilize digital alternatives. 

What to Expect at NASB 2023

Attending the Conference

Individuals from various departments within service parts organizations attend the NASB conference for a variety of reasons. When determining who from the organization should attend, companies should consider how the attendees will benefit from the information and experience gained at the conference.

Marketing and CRM professionals should attend so that they can understand what best practices leading companies use to assess their performance, market to their vehicle owners, and deliver outstanding results.

Staff responsible for technical training, technical information diagnostics systems, and FRFT initiatives should attend to understand what other companies are doing to improve their dealers’ ability to service and repair vehicles.

Senior service operations management should use insights gained at the conference as a springboard for business planning and initiative development. They also gain many opportunities to network with industry colleagues.

Companies may also want to use the NASB Conference as a training venue for high potential employees.


Traditional, in-person conference attendance, including access to all general presentations and breakout sessions, as well as networking events and meals.

Digital Full

Complete, digital access (through Zoom) to all conference content, including access to all general presentations and conference-wide panels such as Women in Aftersales, as well as all breakout sessions.

Digital Light

Limited, digital access (through Zoom) to conference content, including access to all general presentations and conference-wide panels such as Women in Aftersales, and a single breakout session.

Digital Inclusion

Further limited, digital access (through Zoom) to our Inclusion sessions, which for 2023 is the Women in Aftersales panel. To further our goal of making this material available to the widest possible audience, this registration type is free of charge.

NASB is much more than an annual conference. Over two days, the bench mark provides attendees the opportunity to attend breakout sessions and presentations, network with peers and learn from industry experts. 

The NASB Conference is a valuable event that offers a wealth of knowledge on the latest research and emerging issues in the service business. This conference is an excellent opportunity for OEMs to engage in detailed discussions on current and relevant topics, and to walk away with actionable insights. The conference also provides ample networking opportunities where attendees can connect with industry experts and thought leaders from all participating OEMs. Additionally, attendees will have the opportunity to interact with Carlisle & Co facilitators and discuss topics that are of particular interest to them. The conference is an excellent platform to gain new perspectives, share ideas, and build meaningful connections with peers and industry leaders.

Charlotte Marriott City Center

100 West Trade St

Charlotte, NC 28202

Transportation Options

Charlotte Douglas International Airport is approximately 7 miles from the hotel. 

Parking is available at the hotel. 

Sleeping Rooms

As we do each year, Carlisle will handle the group’s hotel reservations. By mid-April, we will need all participants to confirm their sleeping arrangement needs so we can make reservations on your behalf.  The negotiated room rate for the group is $259/night plus taxes. Complimentary wireless internet access is provided in guest rooms for those in our room block.

Beyond the Conference

The NASB Data Book 
The Data Book is the foundation of NASB and contains over 100 pages of performance comparisons across the industry, making it easy to identify where your company excels and where improvements are needed most

Custom Studies
Custom studies are one-off, targeted benchmark studies focusing on a specific area of interest for a member organization; participating OEMs receive the report at no additional cost

The Client Access Portal
The Client Access Portal (CAP) provides easy access to Conference materials, Focus Day reports, and Custom Studies from the past 10+ years of NASB

Insights Dashboard 
(Carlisle Insights Dashboard) is an interactive version of the NASB Data Book, providing users with easy access to data and flexibility to create custom charts 

Focus Days 
Focus Days are full-day, deep-dive sessions on a single topic, providing an opportunity for subject matter experts to drill down to a level of detail that is not possible in a larger group setting

Carlisle’s Women in Aftersales (CWA) has expanded! After starting as the Women of NAPB in 2019, we are excited to now include others in the industry beyond our parts participants. In addition to the panel at the conference, we will continue to offer other digital events throughout the year

Conference Participants are a very important part of the conference! 

The conference is all about the open conversation among peers, whether it is a general attendee in the audience who ask questions to the OEM Rep who complete pre-work in advance and speak on behalf of their company during the session. 

General Attendees 

Attending the conference as a general participant, you will have the opportunity to hear OEM representatives from member organizations discuss and share their best practices on the various breakout session topics. Make sure to come prepared with any key questions you have and be ready to take notes!

OEM Representatives 

You may have been nominated by your Steering Committee Member for this role. It is important to ensure that you are comfortable speaking on the assigned topic and come prepared to share and learn from other participants. As an OEM Representative at the conference, you will be representing your organization during a breakout session discussion.