Connected Vehicle Service Marketing
Date & Time
Tuesday, May 21, 2024, 2:45 PM - 4:00 PM
Session Type
Breakout Session
Service Marketing

Connected vehicles have effectively created a new marketing channel; the head unit of the vehicle can now be considered among mail, email, phone, text, and social media as a tool to retain customers. With so many connected vehicles, this channel is huge, and it’s perfectly targeted. The session will explore how OEMs make use of the head units of vehicles for customer communication, and gather data such as open rates, show rates, conversion, and other key marketing metrics to drive their decision making.

Meredith Collins Billy Murch Elliot
Delivery Method
Available In-Person, Available Digitally