Name
Connected Vehicle Service Marketing
Date & Time
Tuesday, May 21, 2024, 2:45 PM - 4:00 PM
Session Type
Breakout Session
Track
Service Marketing
Description
Connected vehicles have effectively created a new marketing channel; the head unit of the vehicle can now be considered among mail, email, phone, text, and social media as a tool to retain customers. With so many connected vehicles, this channel is huge, and it’s perfectly targeted. The session will explore how OEMs make use of the head units of vehicles for customer communication, and gather data such as open rates, show rates, conversion, and other key marketing metrics to drive their decision making.
Speakers
Delivery Method
Available In-Person, Available Digitally