Welcome to NASB 2024

Ducker Carlisle's North American Service Benchmark (NASB) brings together the leading motor vehicle manufacturers for service operations benchmarking. Historically, this annual event has been an opportunity for automotive OEMs to come together and share their ideas, successes, and challenges across organizations. In 2023 we expanded to include heavy equipment OEMs. The aim of the conference is to help strengthen the motor vehicle industry as a whole by fostering collaboration and sharing best practices.  

Join us for NASB 2024, held in Minneapolis, MN on May 20 -22!

Attending the Conference


Network with like-minded people, sharing ideas, successes, and challenges across their organizations.


Sessions are largely centered around OEM Reps speaking to their company’s current state and strategies – a unique opportunity to learn what other OEMs are doing​.


Learn about new products and offerings in the motor vehicle industry through exhibiting sponsors.

Who should attend NASB?

Individuals from various departments within service organizations attend the NASB conference for a variety of reasons. When determining who from the organization should attend, companies should consider how the attendees will benefit from the information and exposure gained from the conference.

Marketing and CRM professionals can understand what best practices leading companies use to assess their performance, market to their vehicle owners, and deliver outstanding results.

Staff responsible for technical training, technical information diagnostics systems, and FRFT initiatives will learn what other companies are doing to improve their dealers’ ability to service and repair vehicles.

Senior service operations management should expect to walk away with conference insights gained as a springboard for business planning and initiative development.

Companies may use the NASB Conference as a training venue for high potential employees.

Attendee Opportunities


Traditional, in-person attendance, including access to all general presentations and breakout sessions, as well as networking events and meals.


Complete, digital access (through Zoom) to all conference content, including access to all general presentations, conference-wide panels, and all breakout sessions.

Digital Inclusion

Limited digital access (through Zoom) to our Women in Aftersales panel. This registration type is free of charge for any team members of participating OEMs.

Conference Location

Renaissance Minneapolis Hotel-the Depot

225 3rd Ave S

Minneapolis, MN 55401

Transportation Options

Minneapolis–Saint Paul International Airport (MSP) is approximately 10 miles from the hotel. 

Parking is available at the hotel. 

Sleeping Rooms

We have negotiated room rate for the group is $229/night plus taxes. Ducker Carlisle will handle the group’s hotel reservations on your behalf via the registration website. 

Beyond the Conference

The NASB Data Book 
The Data Book is the foundation of NASB and contains over 100 pages of performance comparisons across the industry, making it easy to identify where your company excels and where improvements are needed most

Custom Studies
Custom studies are one-off, targeted benchmark studies focusing on a specific area of interest for a member organization; participating OEMs receive the report at no additional cost

Deliverables Access Portal (DAP)
Learn More 
Deliverables Access Portal (formally known as CAP) provides easy access to Conference materials, Focus Day reports, and Custom Studies from the past 10+ years of NASB

Data Dashboard 
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The Insights Dashboard is an interactive version of the NASB Data Book, providing users with easy access to data and flexibility to create custom charts 

Focus Days 
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Focus Days are full-day, deep-dive sessions on a single topic, providing an opportunity for subject matter experts to drill down to a level of detail that is not possible in a larger group setting

Ducker Carlisle's Women in Aftersales
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After starting as the Women of NAPB in 2019, we are excited to now include others in the industry beyond our parts participants. In addition to the panel at the conference, we will continue to offer other digital events throughout the year

Conference Participants are a very important part of the conference! 

The conference is all about the open conversation among peers, whether it is a general attendee in the audience who ask questions to the OEM Rep who complete pre-work in advance and speak on behalf of their company during the session. 

General Attendees 

As a general attendee, you will be able to listen as OEM Representatives from member organizations discuss and share best practices on each of the breakout session topics. You should come prepared with your key questions and ready to take notes! 

OEM Representatives 

You may have been asked by your Steering Committee Member to be an OEM Representative for one or more sessions at the conference. This means you will be representing your organization during a breakout session discussion. You should feel comfortable speaking to that topic, and come prepared to share and learn from others.