Vehicles are becoming more digital. As vehicles increasingly contain more complex internal computers with broader capabilities, the amount of data that we receive from our vehicles has increased significantly in the past several years. What are OEMs doing to collect and effectively utilize telemetry data to improve their marketing and service operations?

• How are OEMs collecting telemetry data? (I.e., what systems are they using, how does data get from the car/equipment to the OEM?)
• Who is responsible for managing and analyzing this data? (I.e., are there dedicated teams focused on analysis, is this a cross-functional effort, etc.?)
• What are some of the most important data points for OEMs when it comes to marketing?
• In what ways are OEMs using insights from their telemetry data to improve service operations and market to customers?