On every customer survey we conduct, a large and growing chunk of customers want to schedule service online. Yet, few do. And worse, when they do, they tend to be less satisfied than customers who booked appointments online. With all the vendors and tools available to solve this problem, how does it remain so persistent? And what can the OEM do to address it? This session will cover subtopics such as:
• Critical tools and functions
• The importance of integrations and what goes wrong if they fail
• How tools can help dealers manage their capacity
• The role of the BDC (business development center)  

This session will be a success if OEMs and dealers share case studies of successes in digital service booking.