Measuring campaign effectiveness hamstrings us when we try to talk about the best service marketing campaign. So, let’s take a less outcomes-focused approach this year and talk about what OEMs are doing to optimize their marketing budgets and to connect with customers.  We will talk about new and innovative ideas used to draw customers into the dealership and leveraging big data to keep them coming back for more with targeted marketing approaches.   We will share how several OEMs are handling their marketing campaigns and hear whether their new programs were successful.  Join us for an engaging session on current marketing techniques, lessons learned, and what the future holds.